Service portfolio and published prices

This chapter sets out the non-dental service families a UAE cosmetic clinic can offer, and then audits the prices that clinics, booking platforms and aggregators publish for them by emirate. The headline finding is an imbalance: Dubai accounts for 86 of the clinic-published price records collected for this edition, Sharjah for 18, and Fujairah and Umm Al Quwain for none at all, by ONS count of the research rows, while aggregators fill the gap with indicative ranges that state they are not quotes (Australian Laser Clinics Dubai, 2026; King's College Hospital Dubai Aesthetics, 2026). For a clinic marketer, this means that a clear price page that states the conditions is still unusual outside Dubai, and that many of the "prices" patients see in search results are not a clinic's own offer.

In brief

The edition holds 248 fact rows that carry at least one AED or USD price for a non-dental cosmetic service. 181 rows are graded as clinic-published (Platform) and 67 as aggregator, marketplace, survey or blog figures (Estimate), counted from the research notes (King's College Hospital Dubai Aesthetics, 2026; Thumbay University Hospital, 2026).

Dubai has 86 clinic-published price rows, Abu Dhabi (including Al Ain) 28, Sharjah 18 and the four other emirates 33, by ONS count (Australian Laser Clinics Dubai, 2026; King's College Hospital Dubai Aesthetics, 2026). Of those 33, 30 come from Ajman and 3 from Ras Al Khaimah; no clinic-published price was found in Fujairah or Umm Al Quwain.

Zavis, the most complete aggregator, found published Botox prices for three Dubai providers and one Abu Dhabi provider only; every other emirate is covered by indicative ranges.

Prices are published on at least eleven different bases, from per unit and per ml to per graft, per cycle, per pen and total surgical fee, so figures on different bases cannot be compared (Dr Maliha Dar, 2026; Dynamic Life Clinics).

Only three clinic pages in the main price file stated their VAT treatment: two said prices exclude VAT and one said its fee includes VAT. A fourth provider's package page said VAT was included (Central Clinic; Reveal Medical Center).

Elective cosmetic treatment is standard-rated for VAT at 5% unless prescribed to treat or prevent a medical condition (PwC Middle East; Gulf News).

Several pages titled for Sharjah or Fujairah belong to Dubai clinics with no branch address in those emirates. This edition counts their prices as Dubai prices (Dynamic Life Clinics; Royal Clinic Dubai).

Promotions are often published as percentages with no AED base, as regular-versus-offer pairs, or as bank-card offers. The DHA social media standard says prices without conditions and time-limited discounts that cannot be met are not acceptable (Emirates Hospitals Group; Ajman Bank).

Specialist consultation fees are rarely published by named clinics. Indicative ranges run from AED 200 to 800 in Sharjah and AED 250 to 1,000 in Abu Dhabi city (Zavis, 2026).

The non-dental service taxonomy

This book organises services by the decision a patient needs to make and the clinical pathway involved, not by device brand. The taxonomy below covers adult men and women and both surgical and non-surgical services. It includes adjacent services that cosmetic clinics commonly market, such as medical weight management and IV drips, but listing a service in a business taxonomy is not an endorsement of its efficacy, safety or advertising eligibility. Ordinary salon services and all dentistry are out of scope. Cosmetic skin services delivered by a multidisciplinary medical centre remain in scope even when the website places them in an unexpected folder: one Ajman provider publishes its laser hair removal prices under a "dental-services" web path.

Service menus outside Dubai often list the same families without prices. A Fujairah hospital dermatology department lists Botox and fillers, chemical peels, laser hair removal, vitiligo laser, mesotherapy and HydraFacial but publishes no AED figures. A Sharjah medical centre lists diode laser hair removal, carbon laser peel, beard shaping and Q-switch tattoo removal on one page with no prices, while publishing laser packages on a separate offers page. An Ajman hospital offer page prices HydraFacial, carbon peel and stretch-mark treatment but lists fillers, Botox, PRP, Profhilo and fat freezing with no price. The taxonomy is therefore broader than the published price evidence in every emirate.

What it means for marketersThe taxonomy is a research and marketing tool, not a list of procedures any clinic may perform. Each family has its own scope-of-practice rules; see Chapter 18.

Prioritising services with operating evidence

A useful mix of services balances patient demand, clinical capacity and contribution. Before any service is promoted, the clinic needs evidence on the six questions below. None of them can be answered from the public price data in this chapter; they need the clinic's own records.

ONS reading Avoid using a score to suggest that one service is objectively the best: a recurring treatment can be a poor acquisition offer when capacity is full, and a surgical case can be unattractive when consultation conversion is low. For a clinic with balanced capability, ONS suggests starting with one assessment-led skin journey, one clearly defined laser offer and one specialist consultation journey, because they test three different things: convenience, price clarity and trust. This is a planning recommendation, not evidence that these services have the highest UAE search volume. Add services only when the results of existing campaigns are clear enough to assess and the clinic can provide follow-up care.

The published price evidence base

The evidence comes from three research passes: the ONS draft's checked provider observations, a services-and-prices pass and a gap-filling pass for Sharjah, the other emirates and missing treatments; every price is recorded as published, with its basis, and nothing is averaged (Australian Laser Clinics Dubai, 2026; King's College Hospital Dubai Aesthetics, 2026). ONS classified each fact row that carries at least one price by emirate and by service family. A row from one clinic page can hold several prices, and a row that prices several families or emirates is counted once in each, so the counts measure how much evidence exists, not how many clinics or price points there are.

Clinic-published versus aggregator figures

The grade separates two kinds of figure that patients see side by side in search results. A Platform figure is a price a named clinic publishes on its own page, its e-shop, a booking-platform listing or a structured directory listing that names the clinic; a few are clinic prices quoted by Zavis with the clinic's URL and read date because the clinic page itself could not be fetched. An Estimate is an aggregator range, a price-comparison or medical-tourism marketplace figure, a clinic blog's statement of "market" prices, or a listicle (Zavis, 2026; Bookimed, 2026). The difference matters. Zavis states that its emirate ranges are "not taken from a published price list and are not quotes". One Bookimed page describes its UAE figures as "median-based estimates from patient requests and quotes" and publishes them in USD for medical tourists. One Abu Dhabi agency listicle gives Botox and filler prices with no method and names clinics that could not be confirmed; ONS treats it as unusable except as an example of AI-style listicles (iCreativez, 2026).

Dubai holds 86 clinic-published price rows; Sharjah holds 18

Unique fact rows with at least one non-dental cosmetic price, by emirate and grade, UAE, collected Oct 2026 (ONS count; one row can hold several prices)

View chart data

Label	Clinic-published (Platform) (rows)	Aggregator, survey or blog (Estimate) (rows)
Dubai	86	24
Abu Dhabi incl. Al Ain	28	22
Sharjah	18	18
Others	33	21
Multi-emirate or not stated	16	12

By ONS count, Dubai holds 86 clinic-published price rows and 24 estimate rows, Abu Dhabi including Al Ain holds 28 and 22, Sharjah holds 18 of each, the four other emirates hold 33 and 21, and 16 clinic-published and 12 estimate rows are multi-emirate or do not state an emirate; the rows behind each count are listed in the tables below (King's College Hospital Dubai Aesthetics, 2026; Thumbay University Hospital, 2026). Sharjah is the only large emirate where aggregator rows equal clinic rows, and in Abu Dhabi the injectables, hair and surgery families are covered mainly by estimates.

Observations by service family and emirate

The next table shows how many fact rows price each family in each emirate, split into clinic-published rows and aggregator, survey or blog rows. Each cell reads "clinic-published / aggregator". The table after it lists the exact rows behind every cell so that any count can be checked.

Three patterns stand out. First, Dubai has the most clinic-published rows in every family except consultation fees, where it has none, and body contouring, where Ajman has more clinic-published rows because one Ajman provider published six regular and offer prices for weight-loss, inch-loss and fat-freezing services in a bank offer. Second, skin and laser services hold most of the clinic-published rows outside Dubai, which reflects the package menus of hospitals and medical centres. Third, surgery and hair restoration outside Dubai are covered almost entirely by aggregator and marketplace ranges (Zavis, 2026; MediGence, 2026). A clinic outside Dubai that publishes a surgical or hair-transplant price with clear conditions would be one of very few in this evidence base.

Rows counted

Rows that hold no AED figure were not counted: percentage-only promotions, service menus without prices, session-count claims and directory coverage counts (Emirates Hospitals Group, 2026; Emirates Hospitals Group). A duplicate of one Dubai package was counted once (Zavis; Emirates Hospitals Group). An aggregator's USD 8,500 chemical peel price at a Sharjah hospital was excluded as a likely data error, as the notes recommend (Medigence). The unsourced listicle mentioned above was also excluded (iCreativez, 2026).

The other emirates: Ajman carries the group

Ajman supplies 30 of the 33 clinic-published price rows for the other emirates

Clinic-published price rows by emirate within Others, collected Oct 2026 (ONS count); Fujairah and Umm Al Quwain: none found

View chart data

Label	Clinic-published rows (rows)
Ajman	30
Ras Al Khaimah	3
Fujairah	0
Umm Al Quwain	0

The Others group is in practice an Ajman group. Ajman's 30 clinic-published rows come from a hospital offer page, a bank offer document listing regular and offer prices for one healthcare provider, a hospital laser menu, a university medical centre's laser price list, one MediFinder listing and one beauty-centre booking listing. The three Ras Al Khaimah rows are facial prices on a booking platform, one of them at a beauty centre rather than a medical clinic (Fresha). A chain with branches in Sharjah and Ras Al Khaimah advertised one full-body laser price on a bank-card offer, but the branch was not specified and the offer was undated, so it is counted as multi-emirate. Research checked Fujairah and Ras Al Khaimah hospitals and clinic chains and found services listed without prices (AlSharq Hospital; Oriana, 2026). For Umm Al Quwain, only aggregator ranges exist (Zavis).

No public data. No clinic-published price was found for any non-dental cosmetic service in Fujairah or Umm Al Quwain, and none for injectables, laser hair removal or surgery in Ras Al Khaimah. Researchers checked hospital and clinic-chain pages, booking platforms (Fresha, Salonist, Okadoc), MediFinder and bank offer pages. A future edition should run a structured WhatsApp or telephone mystery-shop of named branches and read clinic Instagram price posts with a browser session, recording date, basis and conditions for each price.

Price bases: why figures cannot be pooled

The evidence shows at least eleven different bases. A figure on one basis cannot be compared with a figure on another, and even the same label can hide different inclusions. The table gives one clinic-published example of each basis.

Treatments with the same name can include different things. Ajman Specialty General Hospital's full-body laser price excludes the doctor's consultation and its body inclusions need confirmation, while Ajman University Medical Center prices "full body with back and abdomen". A Sharjah centre's six-session full-body package excludes the back and abdomen (Orchid Medical Center). A Dubai hospital's four-session laser package covers "various body areas" without naming them. Price per area therefore depends on how each clinic defines the area.

Aggregators, marketplaces and blogs

Aggregator pages are highly visible in search, so they shape what patients expect to pay.

Aggregator figures and clinic-published figures can conflict. Dr Maliha Dar publishes botulinum toxin at AED 16 to 18 per unit, while an Abu Dhabi blog puts genuine Allergan Botox at AED 30 to 60 per unit and a Dubai clinic blog says many clinics charge AED 35 to 60 per unit. The clinic price does not name a brand, so the two are not on the same basis, but a patient comparing search results will not see that. Spalist calls a HydraFacial under AED 250 "a red flag", yet at least four medical providers publish HydraFacial at AED 249 or less. Chapters 09 to 11 set these conflicts out treatment by treatment.

ONS reading Aggregator ranges are useful context for an owner setting prices, but they are not market prices and should never be quoted in a clinic's own advertising as "the UAE price" or used to claim that a clinic is cheaper than the market. Because Zavis, MediFinder and marketplace pages rank for price searches in every emirate, a clinic that publishes its own price with clear conditions gives search engines and AI assistants a primary source to cite instead. That is a practical reason to publish, separate from conversion.

Dubai clinics' regional SEO pages

Several price pages are titled for Sharjah, Fujairah or "Dubai, Abu Dhabi and Sharjah" but list only Dubai addresses. ONS treats every price on these pages as a Dubai price. They are not evidence of what a Sharjah or Fujairah clinic charges.

Enfield Royal is a separate case: it operates a clinic in Shakhbout City, Abu Dhabi, with its own Abu Dhabi price pages, so its Abu Dhabi HydraFacial prices are counted as Abu Dhabi.

ONS reading Location pages for emirates where a clinic has no branch can attract patients who expect a local appointment, and can mislead AI assistants that summarise prices by emirate. ONS recommends that clinics publish location pages only for branches they operate, and that a page aimed at patients travelling from another emirate says plainly where the treatment takes place. For researchers and journalists, the rule is simple: a price counts for the emirate of the branch that delivers it.

How prices are presented

"From" prices and starting prices

"From" prices are the most common format and the least informative. Central Clinic in Abu Dhabi advertises laser hair removal "starting from AED 79" without naming an area. A Dubai clinic's menu lists liposuction "starts from 2,000 AED" with no area breakdown, while a Dubai surgeon publishing an all-inclusive fee starts small-area liposuction at AED 15,000. They describe different things. A "from" price needs the area, the session count, the product and the conditions next to it to be meaningful.

Packages and per-session arithmetic

Package prices invite a per-session comparison that clinics rarely print. Australian Laser Clinics in Dubai lists a full-body female session at AED 799, a four-session package at AED 2,556 and a six-session package at AED 3,294. By ONS arithmetic, the six-session package is AED 549 per session, 31.3% below six single sessions (Australian Laser Clinics Dubai, 2026). Ajman Specialty General Hospital lists a full-body session at AED 225 and five sessions at AED 999, or AED 199.80 per session, excluding the doctor's consultation. Each comparison is between options offered by the same provider; it does not show price differences between emirates.

Per-unit and per-ml prices

Unit and volume prices appear mostly for injectables in Dubai. One Dubai provider publishes toxin per unit and fillers per ml for named brands, and also publishes an upper-face offer on a 60-unit basis (Dr Maliha Dar, 2026). A Dubai doctor publishes a brand-by-brand table of per-area prices with both original and discounted figures (Dr Azra). Outside Dubai, the only per-ml price from a single-location named clinic is one Abu Dhabi clinic's Juvederm Ultra 2 at AED 1,800 per 1 ml syringe, quoted through an aggregator; a doctor working in both Dubai and Abu Dhabi publishes fillers from AED 600 per syringe (Zavis, 2026; Dr Azra). Chapter 10 covers these in detail.

Promotions, offers and discounts

Promotions take five forms in the evidence. Percentage-only offers give no AED base: 20% off injectables and skin boosters during an Eid promotion, 30% off cosmetic dermatology in Abu Dhabi, and 30% off fillers and Botox at one Dubai branch (Emirates Hospitals Group, 2026; Emirates Hospitals Group). Regular-versus-offer pairs publish both prices, such as a Dubai e-shop HydraFacial at AED 199 against a regular AED 250 (Reveal Medical Center). Campaign columns show standard and campaign prices side by side, such as AED 1,000 and AED 500 for one full-body session at an Ajman medical centre. Bank and card offers restrict the price to customers of one bank, such as an Ajman provider's mesotherapy at AED 300 against a regular AED 700 for Ajman Bank customers. Group-buy vouchers sell a value at a discount, such as a laser voucher sold at AED 399 for AED 800 of value, valid three months, now expired (Groupon UAE). Seasonal offers are often undated: one Abu Dhabi hospital's Eid laser packages are marked "limited period offer" and non-refundable, with no dates on the page (Emirates Hospitals Group).

VAT, consultation and validity

VAT treatment is almost never stated. In the main price file, only three pages stated it: Central Clinic in Abu Dhabi says "Prices exclude 5% VAT", Reveal Medical Center in Dubai says "Price is Exclusive of VAT", and Dr Nazmi Baycin's Dubai liposuction fee includes VAT. The gap-filling pass found Aster's app packages state VAT included (myAster). Elective cosmetic treatments are subject to VAT unless prescribed by a medical professional to treat or prevent a medical condition, according to press reports of the executive regulations; a professional services summary describes non-treatment, non-preventive healthcare as standard-rated at 5% (Gulf News; PwC Middle East). Whether consultation is included also varies: some packages include a specialist consultation, one hospital excludes the doctor's consultation, one booking listing shows a filler consultation at AED 0, and several clinics advertise free consultations. Validity is rarely given; one expired voucher stated three months (Groupon UAE).

Internal inconsistencies

Several clinic pages contradict themselves. Samnan Medical Center's HydraFacial page says "from AED 149" but its cheapest named package is AED 189; ONS uses the named package (Samnan Medical Center, 2026). Estheticare's Arabic Botox page shows an offer of AED 499, a starting price per session of AED 1,999 and per-area ranges of AED 460 to 725. Perfect Doctors' rhinoplasty headline reads "AED 17999+" while the body gives AED 23,299 to 30,000. Each inconsistency is a reason for a patient to distrust a price page.

Instalments and financing

Financing is published mostly for surgery and higher-value courses. Novomed in Abu Dhabi offers 0% instalments over 3, 6 or 12 months with five named bank and retail cards. A Dubai polyclinic offers Tabby and Tamara instalments on IV drips (Nightingale Dubai). Tabby lists a plastic surgery clinic with four interest-free monthly payments, and Tamara lists aesthetic dermatology and cosmetic surgery centres among the healthcare provider types it serves. Perfect Doctors states that no 0% plan is currently available for rhinoplasty.

What the rules say about prices in advertising

The DHA social media advertising standard, effective 3 October 2022 for Dubai facilities, says fees and instalment plans may be stated, but time-limited discounts that cannot be met and prices without conditions are not acceptable; it also bans terms such as "the best", "100%", "get money back" and "very limited quantity" (DHA; Dubai Health Authority). The older federal health advertising regulation, as summarised by a law firm in 2013, bans ads targeting minors, guaranteeing effectiveness, claiming no side effects and using "limited quantity" urgency wording (Al Tamimi & Co). A 2016 Dubai Healthcare City policy bans refund offers in medical ads (DHCR). Under the DHA non-surgical cosmetic standard, written information given to patients must cover risks, financial implications and possible outcomes (Dubai Health Authority). MOHAP's social media advertising licence costs AED 100 to apply plus AED 1,000 a month or AED 3,000 a year, per language, platform and content. Chapter 18 covers approvals in full.

Platform rules also limit how a price can be advertised. Google does not allow prescription drug terms in ads or landing pages outside Canada, New Zealand and the US, which includes the UAE. Whether specific toxin or GLP-1 brand names fall under that rule depends on Google's drug list, which this edition did not check; Chapter 16 discusses it.

Do patients search for prices?

Price is a barrier, but price searches are a small share of measured demand. In a 2025 study of 783 female college students in the UAE, cost was the main barrier to cosmetic procedures for 49.4% (Al-Bashaireh et al., Heliyon 2025). On one UAE healthcare directory, price and cost searches made up 0.6% of impressions between 19 September and 16 October 2026, against 15.6% for Arabic-language searches (Zavis). That figure is one site's Search Console data, not market volume. In the YouGov Anti-ageing Report 2026, UAE respondents said they hear about new treatments by word of mouth (34%), from dermatologists and aesthetic professionals (31%), on social media (30%) and through search engines (25%).

Specialist consultation fees

Published and indicative specialist consultation fees run from AED 0 to AED 1,000

Initial specialist consultation fee ranges, AED per visit, UAE, 2026; booking-platform ranges (Platform) and aggregator or blog ranges (Estimate); not specialty-specific unless stated

View chart data

Label	Consultation fee range low (AED)	Consultation fee range high (AED)
Doctify, Al Zahiyah, Abu Dhabi (Platform)	0	500
Doctify, Al Nahda, Sharjah and Dubai (Platform)	250	600
Zavis, Abu Dhabi city (Estimate)	250	1000
Zavis, Al Ain (Estimate)	220	800
Zavis, Sharjah (Estimate)	200	800
Zavis, Ajman (Estimate)	200	700
Zavis, Ras Al Khaimah (Estimate)	200	750
Zavis, Fujairah (Estimate)	200	700
Zavis, Umm Al Quwain (Estimate)	200	650
Noor Al Mamzar blog, Dubai (Estimate)	200	500

Consultation fees from named clinics were scarce in every emirate. On Doctify, initial consultations for brow-lift specialists in Al Zahiyah, Abu Dhabi, range from AED 0 to 500, and for face-lift specialists in an Al Nahda search mixing Sharjah and Dubai practitioners from AED 250 to 600, with follow-ups from AED 0 to 350. Zavis's indicative specialist consultation ranges are AED 250 to 1,000 for Abu Dhabi city, AED 220 to 800 for Al Ain, AED 200 to 800 for Sharjah, AED 200 to 700 for Ajman, AED 200 to 750 for Ras Al Khaimah, AED 200 to 700 for Fujairah and AED 200 to 650 for Umm Al Quwain. A Dubai clinic blog says some clinics charge AED 200 to 500 (Noor Al Mamzar Medical Center). Against this, many clinics advertise a free consultation or a complimentary skin assessment.

Which price points are missing

The table lists the price points this edition looked for and did not find as clinic-published prices. Where an estimate exists, it is noted, but it does not fill the gap.

ONS reading: presenting prices in ads and landing pages Publish the price a patient will actually pay, on the basis it is charged, with its conditions on the same screen: treatment name and product where the regulator allows it, area or volume, number of sessions, whether consultation is included, whether VAT is included, validity dates and the branch. Avoid "from" prices that no realistic patient can obtain, percentage discounts with no AED base, and urgency wording such as "limited quantity". Keep the medical decision separate from the commercial one: say that the final plan and price follow a face-to-face assessment, which the DHA standard requires for non-surgical cosmetic procedures. Test a page that adds a defined package and a consultation explanation against a page that shows only a promotional amount, and judge it by attended appointments and contribution. If transparency reduces unsuitable enquiries, a lower form count can be an improvement.

ONS reading: offers An offer commits the clinic to providing future appointments and, for courses, delivering all the included sessions. Before publishing a package, account for all included sessions, rescheduling and unused credits; revenue collected upfront is not contribution earned. Bank-card and group-buy offers can fill quiet periods, but they also anchor patients to a price the clinic cannot sustain and are hard to date-stamp in search results. Where an offer ends, remove or update the page, so that search engines and AI assistants do not keep quoting it.

Gaps in the evidence

No public data. This edition did not find a representative, dated, basis-consistent set of clinic-published prices for any emirate, and it did not find any clinic-published price in Fujairah or Umm Al Quwain (Zavis, 2026; Zavis). Sharjah has 18 clinic-published price rows, and the gap-filling pass found no new own-website price from a clinic with a verified Sharjah branch (Samnan Medical Center, 2026; Medigence). VAT, validity and consultation inclusion are unstated on most pages (Central Clinic). Researchers looked at clinic and hospital websites, Fresha, Salonist, Okadoc, Doctify, MediFinder, Zavis, Bookimed, MediGence and bank offer documents. A future edition should collect prices by structured mystery-shop for a fixed list of treatments and bases in each emirate, record the date, VAT, consultation and validity for each, and repeat the exercise at a fixed interval so that change over time can be shown.

Not researched. Federal consumer protection rules on pricing and offers were not researched for this edition (Al Tamimi & Co). Whether specific toxin and filler brands are registered with the Emirates Drug Establishment or MOHAP was not confirmed from any price page. Both should be checked before a clinic publishes brand-specific prices.