Injectables and non-surgical lifting

This chapter sets out the prices UAE clinics publish for botulinum toxin, hyaluronic acid fillers, lip treatments, biostimulators and threads. It also covers who may administer injections and which patients may receive them. Botox is the most searched aesthetic treatment in the UAE in the one dataset available, at 35,000 average monthly searches in 2025, but published clinic prices are concentrated in Dubai and the per-unit figures patients see most often come from blogs, not clinics (Salon Today citing Fresha analysis of Ahrefs, Glimpse and Google Trends data, Jan to Sep 2025; Zavis, 2026). The same product can appear at AED 16 to 18 per unit on one Dubai clinic page and AED 35 to 60 per unit in a Dubai clinic blog, which shows why every price must state its basis and brand (Dr Maliha Dar, 2026; Glamorous Dubai, 2026).

In brief

UAE monthly Google searches averaged 35,000 for Botox, 18,000 for polynucleotide injection, 15,000 for thread lift, 8,000 for hyaluronic acid filler and 3,000 for Xeomin (January to September 2025).

6% of UAE respondents to YouGov's 2026 Anti-ageing Report had had Botox; among 783 female college students, 13.5% had had fillers and 5% Botox.

In Dubai, cosmetic toxin and fillers are prescription-only and given only by trained, privileged, licensed physicians; nurses are not listed as injectors; patients under 18 may not receive them (DHA v2, 2022, since updated to v2.1) (DHA; Dubai Health Authority).

In Abu Dhabi, GPs may inject toxin and filler on the face only and aestheticians may not inject (DoH standard in force since January 2025) (Department of Health Abu Dhabi; DoH Abu Dhabi).

One Dubai doctor publishes upper-face toxin by brand: unnamed Korean toxin AED 700, Dysport AED 1,200, Allergan Botox AED 1,300 and Xeomin AED 1,500 after discount (Dr Azra).

Published "full face" toxin prices range from AED 549 at a Sharjah clinic to AED 3,700 for discounted Xeomin at a Dubai doctor; "full face" is defined differently by each provider (MediFinder, 2026; Dr Azra).

Clinic-published filler prices per ml run from AED 750 for Revolax at a Dubai clinic to AED 1,800 for Juvederm Ultra 2 at an Abu Dhabi clinic (Fresha; Zavis, 2026).

Zavis found published Botox prices only for Dubai (three providers, AED 499 to 1,500) and Abu Dhabi (one provider, AED 900 to 1,800); all other emirates are indicative only.

The Emirates Drug Establishment issued counterfeit Botox alerts in June and August 2026 (Khaleej Times; DHA).

Demand and context

Search is the clearest demand signal for injectables. Fresha's analysis of UAE Google searches from January to September 2025 gives average monthly volumes of 35,000 for Botox, 18,000 for polynucleotide injection, 15,000 for thread lift, 8,000 for hyaluronic acid filler, 6,000 each for face filler and Juvederm filler, 5,000 for Restylane filler, 3,000 for Xeomin and 2,000 for fat-dissolving injections. The source gives its period inconsistently, so the volumes are indicative. Brand names make up a visible share of the list, which matters because of the advertising rules on prescription drug terms discussed below.

Actual use is lower than interest. In the YouGov Anti-ageing Report 2026, 6% of UAE respondents had had Botox, and 15% expressed future interest in collagen boosters or biostimulator injections. A 2025 study of 783 female college students in the UAE found fillers were the most recognised procedure (70.1%), 13.5% had had fillers and 5% Botox, and cost was the main barrier for 49.4% (Al-Bashaireh et al., Heliyon 11; Al-Bashaireh et al., Heliyon 2025). That study's participants had a mean age of about 21 (Al-Bashaireh et al., Heliyon 11). For marketers, the relevant point here is the participants' age profile: the regulator rules on under-18s, discussed below, make age verification and targeting a compliance issue (Dubai Health Authority; DoH Abu Dhabi).

Global volumes give scale but not UAE figures. ISAPS reports approximately 7.3 million botulinum toxin procedures and 4.7 million hyaluronic acid procedures by plastic surgeons worldwide in 2025, and 84.8% of non-surgical procedures performed on women. The 2024 survey, as reported by AmSpa, gave 7.8 million toxin and 6.3 million hyaluronic acid procedures. The two figures come from different survey editions and should not be read as a trend without ISAPS's own commentary (International Society of Aesthetic Plastic Surgery, 2025; AmSpa, 2024). ISAPS names the UAE among locations with the highest average share of foreign patients, without a UAE figure. Grand View Research estimates the UAE aesthetic injectable product market at USD 66.6m in 2025, USD 73.3m in 2026 and USD 123m by 2033; this is product revenue, not clinic receipts. Mordor states, without naming a source, that men were 47% of UAE aesthetic interventions in 2024, while Kaya says men are about 35% of its clients; the two figures conflict and neither is an official count.

Who may inject, and whom

The DHA injector rules are confirmed against version 2 of the standard (2022); version 2.1 was circulated in December 2024 and its full text was not found, though the circulars describe changes only to PRP, invasive skin procedures and lymphatic drainage (DHA; DHA, 2025). A trade press summary says the DoH standard requires a logbook of at least 20 independently performed procedures; this was not confirmed in the primary text (Zavis Intelligence). Under DHA v2.1, only licensed plastic surgeons may perform invasive procedures that open the skin for tightening, lifting or dissolving fat on the face and body (DHA, 2025). Clinics offering threads or energy-assisted lifting should check their procedures against that rule before advertising them.

Product safety is a live enforcement area. The Emirates Drug Establishment warned in June 2026 of a counterfeit Botox Cosmetic 100 Units batch, C7048C4, not in AbbVie's records, and ordered an immediate halt to its use and sale (Khaleej Times; DHA). DHA circular CIR-2026-00000137 of 12 August 2026 forwards EDE update No. 35/2026 to Awareness Circular 34/2026, warning of a falsified product presented as BOTOX 500 Units (DHA). Dubai Police and DHA arrested three women for unlicensed cosmetic procedures in an apartment in August 2025, and doctors reported treating abscesses from contaminated fillers from illegal home clinics (Gulf News; Khaleej Times).

Botulinum toxin: clinic-published prices

Toxin is priced on at least five bases: per unit, per area, per named area combination, per "full face" and per indication such as masseter or underarm sweating. The table lists every clinic-published toxin price in the evidence, by emirate. All are single-provider observations; VAT is not stated unless shown, and inclusions are as published.

Dr Azra's page also states typical units: forehead 10 to 20, frown 15 to 25, crow's feet 8 to 14 per side and full upper face 35 to 55; these are the provider's dosing statements, not clinical guidance. The Glamorous Dubai hyperhidrosis range of AED 360 to 525 sits far below the same clinic's facial area ranges and far below Dr Azra's underarm prices, so the basis may differ; it is reported as published.

One Dubai doctor prices upper-face toxin from AED 700 (Korean toxin) to AED 1,500 (Xeomin) after discount

Upper face, per area basis, original and discounted price by brand, AED, Dr Azra, Dubai, page updated 25 Oct 2026; VAT and consultation not stated; one provider

View chart data

Label	Original (AED)	Discounted (AED)
Unnamed Korean toxin	900	700
Dysport	1400	1200
Allergan Botox	1500	1300
Xeomin	1700	1500

In the evidence collected, only this provider publishes prices by brand (Dr Azra). It shows that the brand alone can move the same area's price by AED 800 at one clinic, which is why comparing a "Botox" price with an unbranded toxin price is misleading (Dr Azra).

The per-unit conflict

A Dubai clinic publishes toxin at AED 16 to 18 per unit; two blogs say AED 30 to 60

Botulinum toxin per unit, AED: clinic-published range (brand not specified) and two blog market ranges (Allergan), Dubai and Abu Dhabi, 2026; not on an identical basis

View chart data

Label	Per unit low (AED)	Per unit high (AED)
Dr Maliha Dar, Dubai, clinic price, brand not specified (Platform)	16	18
Bellora blog, Abu Dhabi, genuine Allergan (Estimate)	30	60
Glamorous Dubai blog, Dubai, genuine Allergan (Estimate)	35	60

Dr Maliha Dar publishes toxin at AED 16 to 18 per unit without naming the brand. Bellora's Abu Dhabi guide puts genuine Allergan Botox at AED 30 to 60 per unit with a typical middle of AED 45, and the Glamorous Dubai blog says many clinics charge AED 35 to 60 per unit for genuine Allergan Botox. Glamorous Dubai is the web brand of the Dr Maliha Dar clinic in Umm Suqeim 3, so the clinic's own per-unit price and its blog's "market" range conflict within one clinic's websites. The likely explanation is brand, but neither page says so. A patient comparing the two would reasonably be confused.

"Full face" and multi-area prices

Published full-face toxin prices run from AED 549 in Sharjah to AED 3,700 in Dubai

Botulinum toxin 'full face' as each provider defines it, AED: published low and high per provider (Dr Azra: lowest and highest brand after discount), 2026; observed range of selected published prices, not a market range

View chart data

Label	Full face low (AED)	Full face high (AED)
CosmoLaser, Sharjah	549	549
Estheticare, Dubai (per-area table)	565	725
BellaPhi, Sharjah	1299	1299
Amaryllis, Abu Dhabi (with eyes)	1800	1800
Dr Azra, Dubai (Korean to Xeomin, discounted)	1700	3700

The two Sharjah full-face prices, AED 549 and AED 1,299, are both MediFinder listings of clinic-published prices from June 2026. The Glamorous Dubai blog warns readers about ads offering "full-face Botox for AED 500" and states its own full-face market range as AED 2,000 to 4,000 or more for about 80 to 100 units. Upper-face packages are more comparable: AED 999 including a specialist consultation at a Dubai hospital, AED 800 to 999 for 60 advertised units at a Dubai clinic, and AED 1,199 for forehead plus frown at another Dubai centre (Emirates Hospitals Group; Dr Maliha Dar, 2026).

Botulinum toxin: aggregator and blog figures

Outside Dubai and Abu Dhabi, Botox price ranges are indicative only

Zavis Botox ranges by emirate, AED, unit not stated, Oct 2026; Dubai and Abu Dhabi are published-price ranges from 3 and 1 providers; all others indicative, 'not quotes' (Estimate)

View chart data

Label	Botox range low (AED)	Botox range high (AED)
Dubai (published, 3 providers)	499	1500
Abu Dhabi (published, 1 provider)	900	1800
Al Ain (indicative)	600	2200
Sharjah (indicative)	500	2200
Ajman (indicative)	500	2000
Ras Al Khaimah (indicative)	600	2200
Fujairah (indicative)	600	2000
Umm Al Quwain (indicative)	500	1800

Zavis publishes Botox ranges for every emirate, but by its own count it found published Botox prices for only three Dubai providers (five prices) and one Abu Dhabi provider (two prices) when it read clinic pages on 15 October 2026. Its Sharjah, Ajman, Ras Al Khaimah, Fujairah, Umm Al Quwain and Al Ain ranges are indicative and state they are not quotes (Zavis, 2026). The MediFinder Sharjah and Ajman listings in the table above are therefore the only clinic-published toxin prices outside Dubai and Abu Dhabi in this edition.

No public data. No clinic-published botulinum toxin price was found for Al Ain, Ras Al Khaimah, Fujairah or Umm Al Quwain, and no per-unit price from any clinic outside Dubai (Zavis, 2026; Dr Maliha Dar, 2026). No fetched price page stated that a specific toxin brand is registered with the Emirates Drug Establishment or MOHAP. A future edition should collect per-unit and per-area prices with brand names from named clinics in each emirate by mystery-shop, and check brand registration against the regulator's list.

Hyaluronic acid fillers

Filler prices are published per ml, per syringe (volume often unstated), per area or per package. Per-ml prices are the most comparable, but only when the product is named.

Clinic-published filler prices per ml run from AED 750 to AED 1,800

Hyaluronic acid filler per 1 ml, AED, published low and high per provider and product, Dubai and Abu Dhabi, 2026; observed range of selected published prices, not a market range; VAT not stated

View chart data

Label	Per ml low (AED)	Per ml high (AED)
Covent, Dubai: Revolax	750	750
Dr Maliha Dar, Dubai: Restylane	850	1000
Emirates Hospital, Dubai: brand not stated, incl. consultation	999	999
Dr Maliha Dar, Dubai: Juvederm	1500	1700
Amaryllis, Abu Dhabi: Juvederm Ultra 2	1800	1800

Aggregator and blog filler figures are higher than most clinic-published per-ml prices. Bellora gives indicative per-ml ranges of AED 1,500 to 5,000 in Dubai (typical AED 2,500), AED 1,300 to 4,500 in Abu Dhabi (typical AED 2,300) and AED 800 to 3,500 in Sharjah (typical AED 1,800). Zavis gives a Dubai published range of AED 999 to 2,100 and an Abu Dhabi published "from" of AED 1,800, and indicative ranges of AED 800 to 3,500 in Sharjah, AED 800 to 3,200 in Ajman, AED 900 to 3,500 in Ras Al Khaimah, AED 900 to 3,200 in Fujairah, AED 800 to 3,000 in Umm Al Quwain and AED 1,000 to 3,500 in Al Ain, with the unit not stated. A medical-tourism marketplace lists Zulekha Hospital Sharjah derma fillers from USD 1,000 (Medigence). The MediFinder homepage advertises fillers from AED 249 without naming the clinic.

One Dubai clinic lists a home-visit derma filler service on a booking platform (Fresha). DHA and Dubai Police enforcement in 2025 targeted unlicensed procedures in residential apartments, which is a different situation, but any home service needs its own licensing check before it is advertised (Gulf News; Khaleej Times).

Lips

Lip treatments are priced as filler volumes, as toxin "lip flips" or as combined offers. Dr Azra lists lip filler from AED 600, by product and technique, and lip flips at AED 800 (Dysport), AED 900 (Allergan) and AED 1,000 (Xeomin) after discount for 4 to 6 units. In Dubai, Symphony Beauty Clinic lists lip filler from AED 699 with a filler consultation at AED 0, and Orskin Aesthetics lists a lip flip from AED 1,750 (Fresha). Enfield Royal in Abu Dhabi offers lip filler plus Botox at AED 1,499. Bellora's Abu Dhabi guide gives AED 1,200 to 1,800 for 0.5 to 1 ml and AED 2,000 to 3,000 or more for 1 to 1.5 ml.

Lips are where age rules and image rules meet. Cosmetic toxin and fillers are not permitted for under-18s in Dubai, and Snap requires ads for non-surgical cosmetic procedures such as lip fillers and Botox to target people aged 18 and over. A UK study of 120 Instagram lip filler before-and-after images found thin pre-treatment lips in 66.7% to 73.3% of images against 22.4% to 28% of 214 clinic patients, so social images over-represent dramatic change (Harris et al., Aesthetic Surgery Journal Open Forum, 2024). That is a global benchmark, not UAE data.

Biostimulators, skin boosters and threads

Biostimulators and threads are the least price-transparent injectables. Sculptra and Radiesse were found only as one grouped "from" price, and thread lift prices only from one doctor, against 15,000 average monthly UAE searches for thread lift (Dr Azra; Salon Today citing Fresha analysis of Ahrefs, Glimpse and Google Trends data, Jan to Sep 2025). Skin boosters and Profhilo are covered in Chapter 09 as skin-quality treatments.

No public data. No clinic-published price was found for Radiesse or Sculptra individually, for Restylane per ml outside one Dubai clinic, for polynucleotides, or for threads outside one Dubai and Abu Dhabi doctor (Dr Azra; Dr Maliha Dar, 2026). Sharjah has one filler-and-toxin package and no per-ml price; Ajman, Ras Al Khaimah, Fujairah and Umm Al Quwain have no clinic-published filler price (MediFinder, 2026; Zavis, 2026). A future edition should collect per-ml prices with product names, and per-vial prices for biostimulators, from named clinics in each emirate.

Advertising injectables

Platform rules restrict injectable advertising in the UAE more than other families. Google does not allow prescription drug terms in ads or landing pages outside Canada, New Zealand and the US, and the UAE is not on its list of locations where prescription drug service ads are allowed; enforcement of the update began on 29 October 2025. Botulinum toxin and fillers are prescription-only in Dubai, so brand names such as Botox may be caught by the rule; whether they are depends on Google's drug list, which this edition did not check. Google also lists injections among sensitive health interests, so Customer Match, own data segments, lookalikes and audience expansion cannot be used. Meta requires ads for cosmetic procedures to target people aged 18 and over. Agency readings of Meta's rules on before-and-after images for injectables conflict: one says side-by-side comparisons for anti-ageing injectables generally cannot be used, another says wrinkle-treatment side-by-sides are banned but realistic close-ups are allowed (AuditSocials, 2026; Aimerce, 2026). TikTok lists Botox among examples not allowed in several markets.

Dubai's social media standard requires before-and-after images to show the same person, with no editing and with "results may vary" and the risks shown, and bans terms such as "the best" and "100%" (DHA). In the US, Allergan reports that over two-thirds of filler patients use social media and online videos as a trusted source of filler information (report fights misinformation on HA fillers, via Dermatology Times, 2025). No equivalent UAE figure was found.

ONS reading: presenting injectable prices A per-unit price, a per-ml price and a full-face offer can all be valid menu formats, but they answer different questions, and the responsible physician decides the dose and plan after a face-to-face assessment. Publish the basis with every price, name the product where the regulator and the platform allow it, and state whether the consultation is included. Avoid headline offers such as a low full-face price that most patients will not pay, and avoid language that tells viewers their face is defective, implies treatment is socially necessary or promises an employment or relationship benefit. Because brand terms may be restricted in Google ads, landing pages should explain the treatment by concern and procedure, with product detail on the page itself where permitted.

Measuring the consultation before the repeat cycle

Forecast repeat injectable revenue from actual patient return and treatment records rather than assuming a treatment interval. US data from Allergan report that 79% of filler patients would opt for repeat treatment and 82% of consulted patients are interested in more than one area, but these are US figures and not a planning assumption for the UAE (report fights misinformation on HA fillers, via Dermatology Times, 2025).

ONS reading: offers and failure modes If a package or promotion is used, align its wording with medical review and current approvals, and avoid "unlimited" framing that encourages excess treatment or makes the final plan look predetermined. Low-cost enquiries often include requests for products the clinic does not offer or treatments the person is not eligible to receive. Others focus on a low price per dose without accounting for differences between products. Record those reasons in aggregate and improve the page and enquiry screening process before increasing spend. Commercial conversion is not a clinical target: a decision not to treat can be the correct outcome. Keep reminders tied to an agreed care plan and the patient's communication preferences; a marketing team should not set clinical timing.

Gaps in the evidence

Missing emirates and bases. Outside Dubai and Abu Dhabi, the evidence holds four clinic-published injectable prices, all MediFinder listings from Sharjah and Ajman. There is no clinic-published injectable price for Al Ain, Ras Al Khaimah, Fujairah or Umm Al Quwain (Zavis, 2026). No UAE data were found on injectable procedure volumes, repeat rates or the share of treatments by product. The DHA v2.1 text was not found, so Dubai injector rules are cited from v2 (DHA). A future edition should obtain the v2.1 text, a list of registered toxin and filler brands, and mystery-shopped prices by brand and basis in every emirate (DHA).