In this chapter
This chapter sets out what is publicly known about the size of the UAE cosmetic and aesthetic market, the supply of facilities and clinicians, and the medical tourism that sits alongside resident demand. The short answer is that no official source measures cosmetic clinic revenue or clinic numbers in any emirate: published market sizes are paid-report estimates that range from USD 24.46m to USD 441.4m for overlapping scopes, while the strongest official numbers describe all healthcare, such as Dubai's 5,931 licensed facilities in H1 2026, or medical tourism, such as Dubai's 691,478 international health tourists in 2023 (Data Bridge Market Research; P&S Intelligence, 2024).
In brief
Commercial estimates for the UAE disagree on scope and scale: aesthetic surgery procedures USD 351.1m in 2023 (Grand View), dermatology and aesthetics USD 441.4m in 2025 (P&S), aesthetic devices USD 174.72m in 2025 (Mordor), injectables USD 66.6m in 2025 (Grand View). They must not be added together (Grand View Research, 2023; P&S Intelligence, 2024).
Two published estimates are implausible and are excluded from any reasoning in this book: USD 15.25bn for UAE aesthetic and cosmetic surgery devices and USD 1.75bn for UAE laser hair removal by 2030 (Data Bridge Market Research; Research and Markets, 2023).
Dubai had 5,931 licensed healthcare facilities and 70,566 licensed professionals in H1 2026, against 5,541 and 66,277 a year earlier; these totals include pharmacies and every other healthcare category (WAM reporting DHA; WAM reporting DHA, H1 2025).
Dubai counted 58 day-care surgery centres in 2023 and 60 in 2024 and 2025; outside hospitals, these are the only facilities where DHA permits liposuction (World Health Expo insights citing DHA; DHA).
The last official count of plastic surgeons found is 141 practising in Dubai, with 145 facilities providing plastic surgery, from data of about 2013 to 2014 (Gulf News).
Ras Al Khaimah had 249 private health facilities in 2023, including 106 medical centres, up from 72 medical centres in 2019 (RAK Statistics Centre).
Dubai received 691,478 international health tourists in 2023 who spent AED 1.034bn on healthcare; dermatology was 27% of their demand, down from 31% in 2022 (Government of Dubai Media Office; DHA news 909 and 913).
No official Dubai health tourism figure for 2024 or 2025 was found, and no figure at all for Abu Dhabi, Sharjah or the other emirates (DoH Abu Dhabi).
The regional conflict that began on 28 February 2026 cut Dubai hotel occupancy to 15% to 20% of usual levels in March; no measured effect on clinics has been published (Arab Gulf States Institute; The Star).
Recent investment includes the Kaya Middle East sale to Humania GCC (completed 7 June 2024), Burjeel's Tajmeel Clinic in Jumeirah (April 2026) and Este Medical Group's Dubai clinic (more than AED 40m).
Read the market without mixing definitions
Market estimates, procedure counts, facility counts and patient counts measure different things. A market estimate is a model of revenue inside a boundary chosen by its publisher. A procedure count measures events, not people. A facility count measures licences, and in the UAE those licences are classified by facility type rather than by clinical specialty. None of these can be converted into another without assumptions that the published sources do not support.
The ONS draft retained four measures as context: the Grand View aesthetic surgery procedures estimate, the Grand View aesthetic injectables estimate, the ISAPS global survey and the Abu Dhabi count of 1,309 health centres in 2025. This edition adds every other published estimate found by the research team, so that readers can see how far apart they are.
| Measure | Retained value | What it establishes | Source |
|---|---|---|---|
| Aesthetic surgery procedures market, UAE | USD 351.1m (2023); USD 675.9m forecast (2030) | Commercial estimate of a defined service market | Grand View Research [Estimate] |
| Aesthetic injectables market, UAE | USD 66.6m (2025); USD 73.3m (2026); USD 123m forecast (2033) | Product revenue, not clinic receipts | Grand View Research [Estimate] |
| Procedures by plastic surgeons, global | 17.9m surgical and 17.3m non-surgical (2025) | International category context only | International Society of Aesthetic Plastic Surgery [Industry] |
| Health centres, Abu Dhabi | 1,309 (2025) | Broad outpatient infrastructure, not cosmetic-specific | Statistics Centre Abu Dhabi [Official] |
Published market-size estimates
The table below lists every UAE or regional market-size estimate in the research notes. All are paid-report teasers or press citations of paid reports; none publishes its method in the free summary. They are graded unless the notes record otherwise. Do not add these figures together. Their scopes overlap (a filler syringe can sit inside an "injectables" product market and a "dermatology aesthetic" service market at the same time), their base years differ, and some measure products sold to clinics rather than money paid by patients.
| Publisher | Scope | Base year value | Forecast | CAGR (as published) | Grade and source |
|---|---|---|---|---|---|
| Grand View Research | UAE aesthetic surgery procedures | USD 351.1m (2023) | USD 675.9m (2030) | Not stated in notes; 9.8% a year by ONS arithmetic on the endpoints | Grand View Research [Estimate] |
| Grand View Research | UAE aesthetic injectables (product revenue) | USD 66.6m (2025); USD 73.3m (2026) | USD 123m (2033) | Not stated in notes; 7.7% a year 2026 to 2033 by ONS arithmetic | Grand View Research [Estimate] |
| P&S Intelligence | UAE dermatology and aesthetic market | USD 402.4m (2024); USD 441.4m (2025) | USD 736.5m (2030) | 10.8% (2025 to 2030) | P&S Intelligence [Estimate] |
| Mordor Intelligence | UAE aesthetic devices | USD 174.72m (2025); USD 196.64m (2026) | USD 354.97m (2031) | 12.54% (2026 to 2031) | Mordor Intelligence [Estimate] |
| Other houses, cited by Mordor | UAE aesthetic devices | USD 207.21m (2023); USD 215.21m (2025) | Not shown | Not shown | Mordor Intelligence [Estimate] |
| Data Bridge Market Research | UAE aesthetic dermatology (page internally inconsistent on years and units) | USD 24.46m (2024) | USD 44.42m (2032) | 11.40% | Data Bridge Market Research [Estimate] |
| Data Bridge Market Research | UAE aesthetic and cosmetic surgery devices. Implausible scale, likely unit error: do not use | USD 15.25bn (2024) | USD 24.64bn (2032) | 10.29% | Data Bridge Market Research [Estimate] |
| Grand View Research via Research and Markets | UAE laser hair removal. Implausible relative to every other UAE estimate; no base value shown | Not shown | USD 1.75bn (2030) | 18.7% | Research and Markets [Estimate] |
| Market Data Forecast | Middle East and Africa medical aesthetics devices; UAE share 24.4% (Saudi Arabia 28.5%) | USD 0.67bn (2025) | USD 1.65bn (2034) | 10.46% (2026 to 2034) | Market Data Forecast [Estimate] |
| Market Data Forecast | Middle East and Africa cosmetic lasers (UAE share not stated) | USD 27.31m (2022) | USD 42.79m (2027) | 9.4% | Market Data Forecast [Estimate] |
| Bonafide Research | UAE cosmetic surgery (value not public) | Not public | Not public | More than 10.20% (2024 to 2029) | Bonafide Research [Estimate] |
| Grand View Horizon, as cited by Khaleej Times | UAE IV hydration therapy | Not shown | USD 22.9m (2030) | 5.8% (2024 to 2030) | Khaleej Times [Industry] (press citation of a paid report) |
| Insights10 | Middle East and Africa obesity drugs (UAE value not shown; page last updated January 2023) | Not shown | USD 9.10bn (2030) | 8.8% | Insights10 [Estimate] |
| IMARC Group | UAE beauty and personal care products (retail, not clinic services) | USD 2,694.7m (2025) | USD 4,331.5m (2034) | 5.25% (2026 to 2034) | IMARC Group [Estimate] |
| P&S Intelligence | UAE beauty and personal care products (conflicts with IMARC) | USD 1.9bn (2025); USD 2.0bn (2026) | USD 2.4bn (2032) | 3.6% | P&S Intelligence [Estimate] |
Medical tourism market estimates are listed separately in the medical tourism section below, because they overlap with resident spending in ways that cannot be separated.
UAE aesthetic market estimates run from USD 24.46m to USD 736.5m depending on scope
Published base-year value and forecast value, USD million, UAE; base and forecast years differ by publisher (see table). Do not add.

View chart data
| Label | Base year to forecast low (USD m) | Base year to forecast high (USD m) |
|---|---|---|
| Data Bridge, aesthetic dermatology (2024 to 2032) | 24.46 | 44.42 |
| Grand View, injectables (2025 to 2033) | 66.6 | 123 |
| Mordor, aesthetic devices (2025 to 2031) | 174.72 | 354.97 |
| Grand View, aesthetic surgery procedures (2023 to 2030) | 351.1 | 675.9 |
| P&S, dermatology and aesthetic (2025 to 2030) | 441.4 | 736.5 |
Three details inside these summaries matter for clinic marketers. P&S puts clinics at 60.7% of its 2024 dermatology and aesthetic market by facility type, women at 68.1% of revenue and the premium or luxury tier at 48.9% (P&S Intelligence, 2024 to 2030). Mordor puts hospitals at 43.11% of 2025 device revenue and skin resurfacing and tightening at 32.58%. Mordor also states, without naming a source, that men were 47% of UAE aesthetic interventions in 2024, that Dubai procedure counts doubled between 2022 and 2024, and that Dubai and Abu Dhabi account for over two-thirds of spending. The 47% claim conflicts with P&S's 68.1% female revenue share and with Kaya's statement that men are about 35% of its clients (P&S Intelligence, 2024 to 2030; Images RetailME, 2025). This book does not use the Mordor demand claims as findings.
ONS reading The spread between estimates is itself the finding. A clinic owner who sees a headline market number in a pitch deck should ask which boundary it uses, whether it counts product sales or patient payments, and whether it includes medical tourists. None of the public summaries gives a resident-only split, a clinic billing definition or an allocation between Dubai, Abu Dhabi, Sharjah and the other emirates, so none can be turned into a revenue target for a single clinic. The arithmetic checks in the table test only whether the published endpoints and growth rates agree; they do not validate a forecast.
What cannot be derived
The draft's rules on derivation stand. Do not multiply population by an assumed treatment rate and present the result as observed demand. Do not divide broad healthcare facility totals into cosmetic revenue. Do not treat procedure totals as unique people. Do not use medical tourism spending to estimate resident spending. The data tables published with this book keep unknown fields empty rather than filling them with modelled values.
The medical tourism estimates show why. P&S puts the whole GCC medical tourism market at USD 371.5m in 2025, Custom Market Insights puts the UAE alone at USD 1.09bn in 2024, and IMARC, as cited by Zavis, puts the UAE at USD 865.8m in 2025. Dubai's own official figure for direct healthcare spending by international health tourists was AED 1.034bn in 2023 (DHA news 909 and 913). These figures conflict and cannot all be right for the same boundary.
Supply: what official facility data can and cannot show
No regulator publishes a count of cosmetic, aesthetic, dermatology or plastic surgery clinics for any emirate. The Dubai Health Authority (DHA) reports supply by facility type. A non-surgical cosmetic practice usually sits inside a specialty clinic, polyclinic or day surgery licence, so it cannot be isolated from the totals. A vendor guide citing DHA states that DHA has no "aesthetic clinic" category, that non-surgical cosmetic work is licensed as a specialty clinic and that sedation or anaesthesia requires a day surgical centre licence (Pabau).
Dubai
Dubai's official totals have grown fast. DHA recorded 5,931 licensed healthcare facilities in H1 2026 against 5,541 in H1 2025, an increase of 390 or 7.0% by ONS arithmetic (WAM reporting DHA). Licensed health professionals rose from 66,277 to 70,566 over the same period, an increase of 6.5% (WAM reporting DHA, H1 2026; WAM reporting DHA, H1 2025). The H1 2026 total includes 1,794 pharmacies, which illustrates why the all-facility figure is not a cosmetic clinic count (WAM reporting DHA).
Annual releases show a consistent trend, although definitions differ. The Dubai Media Office reported nearly 5,800 licensed facilities in 2025, up from 5,340 in 2024 (over 8% growth), and over 69,400 private-sector health professionals, up from 64,100 (Government of Dubai Media Office). The DHA Dubai Health Statistical Yearbook 2024 gives a 2024 total of 5,372, which differs from the 5,340 in the Media Office release; the two official figures conflict and both are shown here (DHA; Government of Dubai Media Office, 2025). In March 2024 DHA counted 5,020 facilities and 59,509 professionals, including 13,370 doctors and 23,134 nursing and midwifery staff, with 64 outpatient clinics newly licensed in Q1 2024 (Dubai Health Authority). In 2023 Dubai had 4,922 facilities against 3,431 in 2019, a rise of 43.5% by ONS arithmetic (World Health Expo insights citing DHA). Q1 2023 had 4,609 facilities, up 11.5% year on year, with 143 new licences in the quarter (Gulf Business).
Dubai licensed healthcare facilities rose from 3,431 in 2019 to 5,931 in H1 2026
All licensed healthcare facilities including pharmacies, Dubai, selected reporting points 2019 to H1 2026; not a cosmetic clinic count. 2024 uses the DHA Yearbook (5,372); the Media Office gives 5,340

View chart data
| Label | Licensed facilities (facilities) |
|---|---|
| 2019 | 3431 |
| Q1 2023 | 4609 |
| 2023 | 4922 |
| Mar 2024 | 5020 |
| 2024 | 5372 |
| H1 2025 | 5541 |
| H1 2026 | 5931 |
The breakdowns by facility type include cosmetic providers, and they are not consistent between releases. The 2023 figures listed 53 hospitals, 58 day-care surgery centres, 2,315 specialised outpatient clinics, 1,495 pharmacies, 119 diagnostic centres and 655 clinical support facilities (World Health Expo insights citing DHA). The 2024 Yearbook listed 1,665 polyclinics, 138 general clinics, 87 specialty clinics and centres, 60 day surgery centres and 57 hospitals, with no cosmetic or dermatology category (DHA). The 2025 Media Office release listed facility types "including" 55 hospitals, 68 specialised clinics, 60 day-surgery centres, 126 general medical clinics, 222 home healthcare centres and 101 alternative medicine centres; these sum to far less than the total, and it is unclear whether they are stock counts or 2025 additions (Government of Dubai Media Office). The 68 "specialised clinics" of 2025 cannot be compared with the 2,315 "specialised outpatient clinics" of 2023 (Government of Dubai Media Office; World Health Expo insights citing DHA).
| Indicator, Dubai | Value | Period | Source |
|---|---|---|---|
| Licensed healthcare facilities (all types) | 5,931 | H1 2026 | WAM reporting DHA [Official] |
| Licensed healthcare facilities (all types) | 5,541 | H1 2025 | WAM reporting DHA [Official] |
| Licensed health professionals | 70,566 | H1 2026 | WAM reporting DHA [Official] |
| Day-care or day surgery centres | 58 | 2023 | World Health Expo insights citing DHA [Official] |
| Day surgery centres | 60 | 2024 and 2025 | DHA; Government of Dubai Media Office [Official] |
| Specialised outpatient clinics | 2,315 | 2023 | World Health Expo insights citing DHA [Official] |
| Physicians | 13,082 | 2023 | Arabian Business citing DHA [Official] |
| Nurses and midwives | 22,960 | 2023 | Arabian Business citing DHA [Official] |
| Outpatient visits (no specialty split) | 13,184,938 | 2024 | DHA [Official] |
| Plastic surgeons practising | 141 | c. 2013 to 2014 (old) | Gulf News [Official] |
| Facilities providing plastic surgery | 145 | c. 2013 to 2014 (old) | Gulf News [Official] |
| Aesthetic clinics (unsourced press figure) | About 400 | c. 2019 to 2020 (old) | Gulf News [Estimate] |
| Day care surgery centres (unsourced press figure; conflicts with official 58) | About 150 | c. 2019 to 2020 (old) | Gulf News [Estimate] |
The workforce data has the same limitation. Dubai's healthcare workforce was 58,788 in 2023 against 39,548 in 2019, made up of 13,082 physicians, 22,960 nurses and midwives and 18,407 allied professionals, among others, with no split by specialty (Arabian Business citing DHA). There is therefore no current official count of dermatologists, plastic surgeons or aesthetic physicians in Dubai.
The only specialist counts found are old or partial. DHA figures reported in about 2014 gave 145 healthcare facilities providing plastic surgery services and 141 plastic surgeons practising in Dubai, with 11 plastic surgery complaints in 2013 and one proven malpractice case (Gulf News). A 2020 Gulf News feature quoted a surgeon citing a 2015 DHA report of about 50 cosmetic surgeons per million people, described as the highest per capita in the region (Gulf News). The same feature gave about 400 aesthetic clinics and about 150 day care surgery centres in Dubai, with average annual revenue of AED 4 to 6 million per centre, but cited no source (Gulf News, 2019). The official count of 58 day-care surgery centres in 2023 contradicts the "150" figure (World Health Expo insights citing DHA).
Directories built from public registers provide only partial coverage. Zavis lists 67 licensed plastic and cosmetic surgery professionals at 48 facilities matched to Jumeirah alone, and states that this is not every professional in the area. The same platform lists 103 "dermatology and skin care providers" in Dubai, including beauty salons, and 101 on its walk-in page (Zavis, 2026; Zavis.ai directory, 2026). WhatClinic lists only six "Medical Aesthetics" clinics in the whole UAE, which shows how far directories are from a census.
For marketersA Dubai clinic competes in a facility base that grew by 390 licences in a single year (WAM reporting DHA, H1 2026; WAM reporting DHA, H1 2025). Competitive analysis therefore needs to examine search results, map listings and paid-search auctions in each clinic's catchment, not from an official clinic count that does not exist.
Abu Dhabi
The Statistics Centre Abu Dhabi counted 1,309 health centres in 2025, a broad outpatient definition that is not cosmetic-specific (Statistics Centre Abu Dhabi). The Department of Health Abu Dhabi (DoH) medical tourism network lists 40 healthcare facilities, more than 287 treatment packages and more than 173 doctors; the specialities it lists exclude cosmetic services, and no patient or revenue counts are published (DoH Abu Dhabi). The DoH 2025 media release on regulation gives audit and enforcement counts but no facility total (Abu Dhabi Media Office). Group openings provide the only cosmetic-specific supply signals: Novomed described its Mohamed Bin Zayed City branch, opened in June 2024 with plastic surgery, dermatology, beauty and laser services, as its tenth branch (Gulf News partner content).
No public data. No count of cosmetic, aesthetic, dermatology or plastic surgery clinics, and no count of dermatologists or plastic surgeons, was found for Abu Dhabi, Al Ain or Al Dhafra. The DoH standards and facility pages rendered no table entries. A future edition should request a facility extract by licence type and specialty from DoH or use the Malaffi or TAMM registers if they become queryable.
Sharjah
The Sharjah Health Authority (SHA) licenses facilities with a permanent licence processed in 8 working days, valid for one year and renewable, with a fee that depends on facility type. Sharjah Healthcare City, a free zone, runs its own health advertisement approval service. Neither publishes a facility count by specialty. Branch listings show the presence of groups: CosmeSurge lists branches at NMC Royal Hospital and on Corniche Road in Sharjah, and Dr Sunny Medical Centre lists a Samnan branch with dermatology and cosmetic services.
No public data. No count of Sharjah cosmetic or dermatology clinics, plastic surgeons or dermatologists was found. The federal FCSC facility dataset stops at 2021 and the MOHAP "Licensed medical facilities data 2022" dataset did not render. A future edition should request SHA licence data by facility type.
Other emirates (Ajman, Ras Al Khaimah, Fujairah, Umm Al Quwain)
Ras Al Khaimah is the only northern emirate with a published supply series. The RAK Statistics Centre recorded 249 private health facilities in 2023 against 227 in 2019, and 106 private medical centres against 72, an increase of 47.2% in medical centres by ONS arithmetic (RAK Statistics Centre). RAK had one private hospital and three day hospitals in 2023 (RAK Statistics Centre, 2019). Private health facility employment was 1,634 in 2023 against about 1,280 in 2019; the 2019 figure is the sum of published categories because the source total is misprinted (RAK Statistics Centre). The emirate also had 6 government hospitals and 19 primary care centres in 2023 (RAK Statistics Centre).
For Ajman, Fujairah and Umm Al Quwain, the evidence is branch presence only. CosmeSurge lists two Ras Al Khaimah branches and one in Fujairah, Oriana operates an aesthetic clinic in Ras Al Khaimah, and Dr Sunny Medical Centre lists an Umm Al Quwain branch offering facials and laser. In Ajman, Ajman Specialty General Hospital and Ajman University Medical Center publish laser services.
No public data. No facility or specialist count by specialty was found for Ajman, Fujairah or Umm Al Quwain. RAK's private facility series covers all healthcare, not cosmetic services. A future edition should obtain MOHAP licence data by emirate and facility type and the RAK Statistical Yearbook 2025 tables, which could not be read in this edition.
International demand as context: the ISAPS global survey
The International Society of Aesthetic Plastic Surgery (ISAPS) publishes the only recurring procedure counts with wide coverage. They are global figures for procedures performed by plastic surgeons who answered the survey, not UAE patient counts. The latest release, published on 29 September 2026, covers procedures performed in 2025: about 17.9m surgical and 17.3m non-surgical procedures, with about 7.3m botulinum toxin and about 4.7m hyaluronic acid procedures (International Society of Aesthetic Plastic Surgery). Women accounted for 85.6% of surgical and 84.8% of non-surgical procedures in 2025 (International Society of Aesthetic Plastic Surgery).
The previous survey, for 2024, reported about 17.4m surgical and 20.5m non-surgical procedures, with botulinum toxin at 7.8m as the top non-surgical procedure for both men and women, hyaluronic acid at 6.3m and eyelid surgery as the top surgical procedure, from 2,975 surgeons surveyed (AmSpa). The 2024 release also named the UAE, with Tunisia, Colombia and Turkiye, among the locations with the highest average share of foreign patients, without giving a UAE figure (ISAPS).
Global non-surgical procedures by plastic surgeons fell from 20.5m in the 2024 survey to 17.3m in the 2025 survey
Procedures performed by surveyed plastic surgeons, millions, global, ISAPS Global Survey 2024 and 2025; not a UAE count, and survey samples differ between years

View chart data
| Label | 2024 (m procedures) | 2025 (m procedures) |
|---|---|---|
| Surgical | 17.4 | 17.9 |
| Non-surgical | 20.5 | 17.3 |
| Botulinum toxin | 7.8 | 7.3 |
| Hyaluronic acid | 6.3 | 4.7 |
The fall in non-surgical procedures between the two releases should not be read as a market decline. ISAPS counts depend on which surgeons respond each year, and non-surgical treatments are often given by dermatologists and physicians outside the plastic surgery sample. The useful signal is the category ranking: toxin and filler dominate non-surgical work, and eyelid surgery leads surgery.
| Category signal (global) | Local question for a UAE clinic | Useful local evidence |
|---|---|---|
| Large injectable category | Can the clinic explain product, quantity and suitability clearly? | Price basis, consultations, appropriate paid treatment |
| Surgical category depth | Which procedures have dependable capacity and aftercare? | Surgeon calendar, case margin and booking lag |
| Men also use aesthetic services | Which male service journeys actually convert locally? | Consented aggregate enquiry and attendance data |
| Several non-surgical families | Which treatments are substitutes and which are part of one plan? | Clinician-defined service taxonomy and plan acceptance |
ONS reading International gender shares should not become a rule that excludes men from discovery. UAE residents are majority male (chapter 03), so even a minority male share of treatments can be a large absolute audience for hair, skin, laser and some surgical services. A clinic's own aggregated enquiry data should guide language, imagery and appointment access. This book does not assess clinical effectiveness, recommend procedures to individuals or rank providers by quality.
Medical tourism
Medical tourism is context for this book, whose main audience is UAE residents. It matters to resident-focused clinics in two ways: it competes for the same surgeons and appointment slots, and it shapes how Dubai is positioned in search and social content that residents also see.
Dubai: the official series
DHA's latest published year is 2023 (Government of Dubai Media Office). Dubai received 691,478 international health tourists, who spent AED 1.034bn on healthcare services and generated AED 2.305bn in indirect revenue. Women were 58% and men 42% of these visitors (Government of Dubai Media Office, 2023). By origin, 33% came from Asia, 28% from Arab and GCC countries and 23% from Europe and the CIS (DHA news 909, 2023). The top specialities were dentistry, which is outside this book's scope, at 29%, dermatology at 27% and gynaecology at 13% (DHA news 909, 2023). No overall share for plastic surgery was published; among plastic surgery health tourists, 43% came from Arab and GCC countries, 21% from Asia and 21% from Europe (DHA news 909, 2023). Dermatology health tourists came 33% from Asia, 28% from Arab and GCC countries and 23% from Europe (DHA news 909, 2023).
In 2022, more than 674,000 international health tourists spent AED 992m, up AED 262m from 2021 (DHA news 909; Government of Dubai Media Office). Dermatology was then the top speciality at 31%, ahead of dentistry at 24% and gynaecology at 18%, and visitors came 39% from Asia, 22% from Europe and the CIS and 21% from Arab and GCC countries (Government of Dubai Media Office, 2022). DHA and the Dubai Department of Economy and Tourism signed a memorandum of understanding to boost medical tourism when the 2023 figures were released (Dubai Health Authority). The Dubai Health Experience programme had 111 approved healthcare providers according to the DHA Dubai Health Investment Guide 2024, as cited by Zavis.
Dermatology's share of Dubai health tourist demand fell from 31% in 2022 to 27% in 2023
Share of international health tourist demand by speciality, %, Dubai, 2022 and 2023; dentistry shown for context only (out of scope)

View chart data
| Label | 2022 (%) | 2023 (%) |
|---|---|---|
| Dermatology | 31 | 27 |
| Dentistry (out of scope) | 24 | 29 |
| Gynaecology | 18 | 13 |
| Dubai health tourism indicator | 2022 | 2023 | Source |
|---|---|---|---|
| International health tourists | Over 674,000 | 691,478 | DHA news 909; Government of Dubai Media Office [Official] |
| Direct healthcare spend | AED 992m | AED 1.034bn | DHA news 909 and 913 [Official] |
| Indirect revenue | Not found | AED 2.305bn | DHA news 913 [Official] |
| Dermatology share of demand | 31% | 27% | Government of Dubai Media Office; DHA news 909 [Official] |
| Gynaecology share of demand | 18% | 13% | Government of Dubai Media Office; DHA news 909 [Official] |
| Asia share of visitors | 39% | 33% | Government of Dubai Media Office; DHA news 909 [Official] |
| Arab and GCC share of visitors | 21% | 28% | Government of Dubai Media Office; DHA news 909 [Official] |
| Europe and CIS share of visitors | 22% | 23% | Government of Dubai Media Office; DHA news 909 [Official] |
An older series is not comparable. In 2018 Dubai counted 640,542 international and domestic medical tourists, 51% of them international, with Asia about 46%, GCC and Arab countries about 25% and Africa 13% (Gulf News, updated 23 February 2020) (Gulf News). Because it mixes domestic and international visitors, it must not be compared with the 2022 and 2023 international-only figures.
Medical tourism market estimates
| Publisher | Scope | Base year value | Forecast | CAGR (as published) | Grade and source |
|---|---|---|---|---|---|
| P&S Intelligence | GCC medical tourism; UAE share 45%; cosmetic surgery 35% of treatments (2025) | USD 371.5m (2025) | USD 695.4m (2032) | 9.4% | P&S Intelligence [Estimate] |
| Custom Market Insights | UAE medical tourism; "cosmetic" said to dominate in 2023, share not given | USD 1.09bn (2024) | USD 2.3bn (2033) | 8.70% | Custom Market Insights [Estimate] |
| IMARC Group, as cited by Zavis | UAE medical tourism | USD 865.8m (2025) | USD 4.55bn (2034) | Not stated | Zavis Intelligence citing IMARC Group [Estimate] |
These estimates conflict with each other and with the official Dubai spend of AED 1.034bn in 2023 (DHA news 909 and 913). Do not add them to the aesthetic market estimates above, and do not use them to infer resident demand.
Abu Dhabi, Sharjah and the other emirates
Abu Dhabi regulates medical tourism through a DoH standard issued in November 2019, which requires participating facilities to hold an international medical tourism accreditation from a DoH-approved list, to handle complaints and to report periodically on treated tourists (DoH Abu Dhabi). The Department of Culture and Tourism Abu Dhabi and DoH signed a memorandum of understanding to boost health tourism at Arabian Travel Market 2023 (8 May 2023), with no visitor figures published. The DoH network of 40 facilities lists specialities that exclude cosmetic services (DoH Abu Dhabi).
No public data. No official health tourism visitor or spending figures were found for Dubai in 2024 or 2025, or for Abu Dhabi, Sharjah, Ajman, Ras Al Khaimah, Fujairah or Umm Al Quwain in any year. Abu Dhabi's facilities must report treated tourists to DoH, so the data exists but is not published (DoH Abu Dhabi). A future edition should request DHA's 2024 and 2025 health tourism reports and DoH's medical tourism reporting totals.
Price positioning against competing destinations
A medical tourism seller compares plastic surgery in the UAE at USD 7,000 to 18,000 with Turkey at USD 2,500 to 6,000, and rhinoplasty at USD 7,000 to 15,000 in the UAE against a Turkish package at USD 2,500 to 4,500, claiming savings of 50% to 70%; it gives no data source (PlacidWay, 2026). A marketplace comparison lists hair transplant in the UAE from USD 3,100 against Turkey from USD 1,500 (Bookimed, 2026). These are seller claims, not measured prices, and chapter 08 sets out the rules for using published prices.
The 2026 regional conflict
The US-Israeli war with Iran began on 28 February 2026 (Arab Gulf States Institute). Dubai hotel occupancy was 86% in January 2026, and some reports put occupancy in key areas as low as 16% after the war began (Arab Gulf States Institute). A BBC report republished in April 2026 said hotel occupancy fell to 15% to 20% of usual levels, revenues at many Dubai restaurants fell by more than 50%, about 226,500 UAE short-term rental bookings were cancelled between 28 February and 29 March (AirDNA), and Dubai announced USD 272.26m of business support (The Star). More than 5,000 flights were cancelled in the first 48 hours across the region (TradeArabia, 2026). Bernstein estimated that Middle East luxury sales would halve in March 2026 (Al-Monitor/AFP). An Iranian Red Crescent-run hospital in Dubai with over 700 staff was ordered shut and its patients moved to other Dubai facilities (Edition.mv citing AFP, 2026).
Forecasts point to a sharp but temporary disruption. Tourism Economics projected 23m to 38m fewer Middle East visitors in 2026 and USD 34bn to 56bn of visitor spending lost, against Dubai's 19.59m international visitors in 2025 (The Star republishing BBC). An Oxford Economics and Tourism Economics scenario put Middle East inbound arrivals down 11% to 27% in 2026 and UAE real GDP growth for 2026 to 2027 at about 2.5%, against 4.2% expected earlier (TradeArabia). WARC's severe scenario takes GCC advertising growth from about 11.7% to about minus 0.2% in 2026 (AdNews).
For clinics, the evidence is thin. A travel news blog stated that high-end cosmetic and fertility clinics in Dubai and Abu Dhabi saw lower bookings, but named no clinics, data or dates (Nomad Lawyer, 2026; Nomad Lawyer travel news, 2026). No official or measured figure on clinic revenue, procedure volumes or resident aesthetic spending during the conflict was found.
ONS reading The conflict hit visitor-facing businesses first: hotels, restaurants and luxury retail. Clinics that depend on resident patients are likely to have been less exposed than those selling to medical tourists, but no published data tests this. Clinics should compare their own 2026 enquiry and booking data with 2025 by patient origin before drawing conclusions, and should not quote unsupported claims of a booking fall or a rebound in their marketing.
Investment, mergers and acquisitions
The value of acquisitions and investments in UAE aesthetics is rarely disclosed. The deals found by the research team are listed below with their dates, because several are older than the 2024 to 2026 window and are kept only as structural context.
| Deal or investment | Emirate | Date | Value | Source |
|---|---|---|---|---|
| Kaya Limited sells Kaya Middle East FZE (via KME Holdings) to Humania GCC Holding Limited; clinics in nine cities across the UAE, Saudi Arabia and Oman | GCC incl. UAE | Agreement 27 Mar 2024; completed 7 Jun 2024 | Not disclosed | Kaya Limited filing to BSE; Legal Community MENA [Official] |
| Burjeel Holdings opens Tajmeel Clinic, its flagship aesthetics brand, in Jumeirah, with a hair transplant facility planned inside | Dubai | Apr 2026 | Not disclosed | Gulf News [Industry] |
| Este Medical Group (Turkey) Dubai clinic on Jumeirah Beach Road; customers from 64 countries in its first year | Dubai | Opened May 2024 (partner content, Aug 2025) | More than AED 40m | Gulf News partner content [Platform] |
| Este Medical Group enters the UAE, creating over 30 jobs initially | Dubai | Mar 2025 (press) | "Multi-million Dirham" | Gulf News [Platform] |
| Aster Clinics expansion plan; 85 clinics plus 13 Access Clinics; no aesthetic or dermatology mention | UAE | Jul 2026 | AED 100m to reach more than 100 facilities by 2030 | Gulf Business [Platform] |
| Medcare (Aster DM Healthcare) acquires 60% of Skin111 Clinics | Dubai | Oct 2022 (older) | Not disclosed | Personal Care Insights [Industry] |
| Mediclinic Middle East launches Enhance, its first standalone aesthetics and wellness clinic, at The Dubai Mall | Dubai | Sep 2022 (older) | Not disclosed | Gulf News partner content [Platform] |
| CosmeSurge Hospital Jumeirah (NMC Healthcare), eight in-patient rooms | Dubai | c. 2020 (older) | AED 65m | Zawya press release [Platform] |
| AVIVO Group buys majority stake in KALIUM Group (four Dubai clinics under the Aesthetica and Dermalase brands) | Dubai | Sep 2018 (older) | In excess of USD 90m (AED 330m) | Gulf News [Industry] |
| Gulf Capital acquires 70% of Medica Holding, a supplier of cosmetics, aesthetics and dermatology equipment and products | UAE and Middle East | Undated, pre-2020 (older) | Not disclosed | Arabian Business [Industry] |
| Cocoona: two Dubai centres (20,000+ sq ft, 75 staff including 20 doctors); planned Abu Dhabi aesthetic hospital and Dubai day surgery centre; in talks to raise over USD 30m | Dubai, Abu Dhabi | Undated (older) | Over USD 30m sought | Arabian Business [Platform] |
Mordor also states that Medcare acquired 60% of Skin111 and that Federal Decree-Law No. 38 of 2024 moved product oversight to the Emirates Drug Establishment, which it says took over 44 core services from MOHAP effective 29 December 2025; Mordor names no source, so these points are graded pending confirmation. Skin111 now operates in DIFC and Palm Jumeirah Mall, according to partner content.
Groups and networks: where branded supply sits
Multi-branch groups are the most visible part of cosmetic supply because they publish branch lists. Kaya reported 21 clinics across the UAE, Saudi Arabia and Oman, more than 400,000 clients and over 20 years of operation, without an emirate split (Khaleej Times, 2025). Under Humania it plans a rebrand as "Kaya Wellness and Longevity" with hair transplants, diagnostics, tiered pricing and app bookings (Images RetailME, 2025). CosmeSurge announced its 17th clinic, its second in Al Ain, with 16 in the UAE across Abu Dhabi (including Al Ain and Ruwais), Dubai, Sharjah, Ras Al Khaimah and Fujairah; the article is undated (Mediworld ME). Novomed described its Mohamed Bin Zayed City clinic as its tenth branch in June 2024 (Gulf News partner content).
| Group | Dubai | Abu Dhabi | Sharjah | Others | Source |
|---|---|---|---|---|---|
| CosmeSurge (branch list) | Marina; Umm Suqeim 2 | Delma and Al Karamah; Bawabat Al Sharq Mall; Khalifa City; Al Jimi, Al Ain | NMC Royal Hospital; Corniche Road | RAK: Al Dhait North, Julphar Towers; Fujairah: Sheikh Hamad Bin Abdullah Street | CosmeSurge [Platform] |
| Novomed | Yes (rhinoplasty and liposuction pages) | Yes, including MBZ City (tenth branch, Jun 2024) | Not found | Not found | Novomed; Gulf News partner content [Platform] |
| Dr Sunny Medical Centre | Not found | Not found | Samnan | Umm Al Quwain (King Faisal Street) | Dr Sunny Medical Centre [Platform] |
| Kaya | 21 clinics across the UAE, Saudi Arabia and Oman; no emirate split published | 21 clinics across the UAE, Saudi Arabia and Oman; no emirate split published | 21 clinics across the UAE, Saudi Arabia and Oman; no emirate split published | 21 clinics across the UAE, Saudi Arabia and Oman; no emirate split published | Khaleej Times [Platform] |
The industry calendar also signals scale. Dubai Derma 2024, the 23rd edition of the dermatology and aesthetics exhibition, expected about 25,000 visitors from 112 countries and over 1,440 brands from more than 400 companies (Gulf Today).
ONS reading The investment pattern points in one direction: hospital groups and regional platforms are building or buying branded aesthetics units, often in Jumeirah and other high-footfall Dubai locations. For an independent clinic this means rivals in paid search and maps results increasingly have group budgets, group review volumes and group content teams. Independents compete best on named practitioner expertise, clear price bases and a fast, well-run enquiry process rather than on the scale of advertising spend.
Summary by emirate
| Evidence | Dubai | Abu Dhabi | Sharjah | Others |
|---|---|---|---|---|
| Cosmetic clinic count | Gulf News None official; about 400 in an unsourced 2020 press figure | None | None | None |
| All-healthcare facility count | WAM reporting DHA 5,931 (H1 2026) | Statistics Centre Abu Dhabi 1,309 health centres (2025) | None found | RAK Statistics Centre RAK: 249 private facilities (2023) |
| Day surgery centres | Government of Dubai Media Office 60 (2025) | None found | None found | RAK Statistics Centre RAK: 3 day hospitals (2023) |
| Plastic surgeons | Gulf News 141 (c. 2013 to 2014) | None | None | None |
| Health tourism visitors | Government of Dubai Media Office 691,478 (2023) | DoH Abu Dhabi Not published | None | None |
| Market size estimate | P&S Intelligence; Mordor Intelligence; Grand View Research National estimates only; none splits by emirate | P&S Intelligence; Mordor Intelligence; Grand View Research National estimates only; none splits by emirate | P&S Intelligence; Mordor Intelligence; Grand View Research National estimates only; none splits by emirate | P&S Intelligence; Mordor Intelligence; Grand View Research National estimates only; none splits by emirate |
Gaps in the evidence
No public data. No regulator publishes cosmetic, aesthetic, dermatology or plastic surgery clinic counts for any emirate, and no current count of dermatologists, plastic surgeons or aesthetic physicians exists in public sources. Places checked include DHA releases for 2023, Q1 2023, Q1 2024 and 2025, the DHA Yearbook 2024, the DoH 2025 media release, the RAK Statistical Yearbook 2024, and FCSC and MOHAP open datasets. The next edition should request licence extracts by specialty from DHA (Sheryan), DoH, SHA and MOHAP.
No public data. No official count of cosmetic surgery or non-surgical procedures performed in the UAE was found, and no resident-only spending series exists. ISAPS publishes no UAE figure in the material reviewed. The next edition should check the ISAPS country tables and any DHA or DoH procedure statistics by specialty.
No public data. Market reports from Statista, Euromonitor (values), IMARC aesthetics, Ken Research and MarketsandMarkets were paywalled. No UAE-specific market estimate was found for hair transplants or GLP-1 weight management. Euromonitor's May 2026 UAE beauty report is available only as headings, which say that expatriate spending boosts premium beauty and that men's grooming will lead growth.
No public data. No measured effect of the 2026 conflict on clinic revenue, procedure volumes or medical tourism was published. Dubai health tourism data for 2024 and 2025 and Abu Dhabi health tourism data were not found.
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