ONS Digital

ONS DIGITAL / WEBSITES & EXPERIENCES

Make an impression.
Make the next
step effortless.

We plan, design and develop websites that communicate your business clearly and help visitors take action. Our approach combines distinctive design, relevant content and intuitive navigation across desktop and mobile.

Tell us about your website ← All expertise

01 / DESIGNED AROUND THE VISITOR

Different screens.
The same care.

We organise each page around the information visitors need and the actions you want them to take. Layout, typography, navigation and animation work together to create a consistent, accessible experience across desktop and mobile.

Switch views to explore an illustrative layout.

02 / FROM IDEA TO EXPERIENCE

One connected journey.
Four considered steps.

Our four-stage process takes your website from initial planning through design, development and launch, with clear decisions and approvals at each stage.

Start with the business and the journey.

We review your existing website, audience, services and business goals before defining the site structure and content requirements. We then plan how visitors will navigate the website to make an enquiry, book a service or complete a purchase.

The output: an agreed structure and content plan.

03 / WHAT WE BRING TO THE BUILD

Creative on the surface.
Considered underneath.

01 UX (user experience), design & content +

We plan customer journeys, wireframes, page layouts and content, then develop responsive designs that reflect your brand. Each element helps visitors understand your business and make informed decisions.

02 WordPress, custom builds & functionality +

We develop WordPress and custom-coded websites with editable content, campaign landing pages, forms and agreed integrations. The build is tailored to your operational requirements and the way your team will manage the website.

03 Performance & discoverability +

We optimise images, loading performance, page structure and navigation, alongside foundational on-page SEO (search engine optimisation). We review the design to ensure that its visual impact supports readability and ease of use.

04 Tracking, testing & handover +

We configure the agreed analytics and conversion tracking, test forms and links, and review the website across screen sizes before launch. At handover, we explain how to manage content and use the website’s features, with ongoing maintenance and support agreed around your needs.

05 E-commerce & connected selling +

We build Shopify, WooCommerce and custom stores for B2B (business-to-business) and B2C (business-to-consumer) sales. Product pages, checkout, payment and delivery integrations are tailored to your operations. Catalogue setup, marketplace connections and custom features are agreed as part of a wider marketing plan.

04 / IN PRACTICE · HEALTHCARE

A clearer route
to a booking.

40%

of leads became booked appointments.

The website was developed as part of an integrated patient-acquisition programme. The appointment result reflects the combined marketing activity and the client’s process for handling enquiries and confirming bookings.

Explore the engagement

Concept environment. Client identity kept confidential.

GOOD QUESTIONS / CLEAR ANSWERS

Your website.
Your questions answered.

Understand the work, the process and what to expect before we begin.

Discuss your requirements ↗
How do you decide what my website needs?

We review your business objectives, existing website and the information your customers need before they enquire or buy. We then agree the page structure, content, integrations and key actions. The proposal defines the scope, responsibilities and approval stages before development begins.

Do you build WordPress websites and custom applications?

Yes. We use WordPress where it suits the content and management requirements, and recommend a custom build where the project needs a different approach. The choice follows the required functionality, integrations, ongoing maintenance and budget.

Can you develop an ecommerce website?

Yes. We develop ecommerce stores using Shopify, WooCommerce or a custom approach where appropriate. We scope the catalogue, product information, checkout, payment and delivery integrations alongside the marketing journey. For B2B (Business-to-Business) projects, we can also scope account access, ordering and pricing requirements.

Will the website support search visibility and mobile users?

We plan page structure, headings, internal links and relevant structured data as part of the build. We also review mobile layouts, navigation, image sizes and key enquiry actions. These foundations support SEO (Search Engine Optimisation) and make the website easier for visitors to use.

What happens after launch?

We agree the handover and ongoing support requirements as part of the project scope. Support can cover maintenance, content updates and improvements informed by how visitors use the website. Additional functionality is scoped before development.

05 / YOUR NEXT CHAPTER

What should your
website make
possible?

A new business, a new direction or a website that needs to work harder. Share where you are now and what you need next.

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01 / The beginningScroll to explore
00%
ONS / SELECTED WORK

Concept environment / Client identity kept confidential

01 / THE DIFFERENCE

02 / THE BUSINESS BEHIND THE BRIEF

03 / CONNECTING THE WORK

A connected approach.
A commercial focus.

04 / READING THE RESULTS

YOUR BUSINESS / THE NEXT CHAPTER

What could progress
look like for you?

Discuss your business