ONS DIGITAL / STRATEGY, CREATIVITY & PERFORMANCE
Connecting Digital Marketing with Student Enrolment
Connecting programme campaigns, student enquiries and enrolment reporting for a Dubai higher education institution.
Higher education | Dubai, UAE and GCC (Gulf Cooperation Council) · Anonymous case study
Helping a Dubai higher education institution attract prospective students and improve the cost of enrolment.
Results at a glance
- 70% to 75% of enrolments from ONS-tracked leads
- 40% to 45% improvement in cost per enrolment
- Nearly 90% growth in digital traffic
The challenge
The institution needed digital marketing to contribute more directly to student enrolment across its postgraduate and professional programmes.
The priority was to reach suitable prospective students in the UAE and wider GCC (Gulf Cooperation Council), support their decision-making and improve acquisition efficiency across each intake.
Our approach
ONS organised campaigns around individual programmes and admission cycles, using Google, Meta and LinkedIn to reach relevant audiences.
We improved programme pages and website content so prospective students could more easily understand their options and take the next step. Search optimisation and social media activity supported discovery and maintained visibility between intake periods.
Reporting followed the journey from initial enquiry through application and enrolment. This helped the team assess campaigns by their contribution to admissions, alongside their traffic and lead volumes.
The results
Students originating from ONS-tracked leads accounted for approximately 70% to 75% of actual enrolments each semester.
The marketing cost of securing an enrolled student improved by 40% to 45% within the first 90 days.
The client reported nearly 90% growth in digital traffic across its website and social media pages.
The enrolment percentage refers to students who enrolled, rather than enquiries received or total available seat capacity.
What this demonstrates
Education campaigns benefit from being planned around programme demand, intake timing and the information students need before applying.
Connecting marketing activity with enrolment records gives the institution a clearer basis for deciding where to invest.
Client identity withheld for confidentiality.
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