ONS DIGITAL / STRATEGY, CREATIVITY & PERFORMANCE
An online store built around the way your customers buy.
Online stores for business-to-business and consumer sales, with platform planning, payment integration and a connected marketing strategy.
We develop ecommerce stores as part of a connected digital marketing engagement. Platform choice, product information, mobile usability and the purchase journey are planned together, alongside the activity that brings customers to your store.
The right platform for the business.
We work with Shopify, WooCommerce and custom development. We assess your catalogue, operational requirements, integrations and growth plans before recommending an approach.
Different buyers. Different journeys.
For B2C (business-to-consumer) stores, we focus on product discovery, clear product pages and a straightforward checkout. B2B (business-to-business) ordering can require account access, bulk pricing and approval workflows. We define these requirements before development begins.
Connect the store to your operations.
- Payment gateway integration appropriate to your business and market.
- Shipping and logistics connections that support fulfilment.
- Product catalogue structure and mobile shopping journeys.
- Marketplace and social commerce connections, including Amazon, Noon, Instagram Shop and Google Shopping, subject to platform availability and account eligibility.
Plan for discovery from the start.
SEO (search engine optimisation) and GEO (generative engine optimisation) inform product content, category organisation, internal links and clear business information. Search, paid media and the store experience are developed as parts of the same customer journey.
Support beyond launch.
We agree the scope for ongoing updates, maintenance and performance reviews. Customer behaviour and commercial feedback help identify where the store and its marketing can improve.
Your questions, answered.
Do you offer a standalone ecommerce build?
Our ecommerce development is offered as part of a combined digital marketing engagement, with a coordinated plan for attracting customers and supporting purchases.
Can you work with both Shopify and WooCommerce?
Yes. We recommend the platform after reviewing your business requirements. Custom development is considered where those requirements cannot be met appropriately by either platform.
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