ONS DIGITAL / PERFORMANCE ASSURANCE
Your ambition.
Our accountability.
A clear commercial target. An agreed way to measure it. And a commitment to keep working without our service fee if that target is not reached under the agreed conditions.
For eligible revenue-focused campaigns. Advertising spend remains payable. Full conditions below.
01 / A SHARED COMMERCIAL TARGET
Growth deserves
clear numbers.
Our performance assurance sets a target of attributable revenue equal to at least twice your combined advertising spend and ONS service fees within 45 days.
Before launch, we agree the campaign plan, recommended budget and attribution method. This gives both teams a consistent basis for measuring progress and deciding what needs to improve.
Read the eligibility and conditions ↗+ ONS SERVICE FEES
02 / MAKE THE TARGET TANGIBLE
See what 2× means.
Enter advertising spend and ONS service fees to calculate the 2× revenue target. Add the revenue generated by the campaign to compare your results with that target. All figures must cover the same period.
Leave revenue blank to calculate the target only. Enter 0 if the campaign has generated no revenue yet. Results update as you type.
2 × (AED 3,500 + AED 1,500)
Combined advertising spend and service fees: AED 5,000.
This multiple compares revenue with advertising spend and ONS service fees. It does not measure net profit or deduct your other business costs.
03 / FROM AGREEMENT TO ACCOUNTABILITY
A commitment that
continues with the work.
Explore how the assurance works at each stage.
01 / BEFORE LAUNCH
Agree how progress will be measured.
We agree the campaign plan, recommended advertising budget and method for attributing revenue before launch. You approve the plan, and ONS manages its implementation.
Clear responsibilities. A consistent calculation. An approved plan.
04 / THE CONDITIONS, CLEARLY
Shared ambition.
Shared responsibilities.
The assurance works when both teams follow the agreed plan. These conditions explain its scope and the service-fee remedy.
Which campaigns qualify?+
The assurance applies to eligible revenue-focused campaigns. Branding and app-install campaigns are excluded. We confirm the scope and applicable assurance in the written campaign agreement before launch.
What is required from the client?+
You must allocate and maintain the recommended advertising budget, follow the agreed strategy and allow ONS to manage implementation. ONS obtains your approval before implementation. Both teams agree the attribution method so revenue can be verified consistently.
When does the 45-day period begin?+
The period begins when advertising is live across all platforms included in the agreed campaign plan. Revenue and costs are measured cumulatively from that date.
What happens if the target is missed?+
If the target has not been achieved after 45 days, ONS continues the agreed services without charging its service fee until the target is reached, subject to the agreed conditions. Advertising spend remains payable.
How is progress measured during the fee waiver?+
Measurement continues cumulatively from the original campaign start date. Advertising spend during the waiver period and service fees already charged remain included in the total cost. The calculation does not restart at day 45.
Does the assurance provide a refund?+
The stated remedy is continued service without an ONS service fee, rather than a refund of advertising spend or previously charged fees. Your rights under applicable law remain unaffected.
YOUR NEXT MOVE
Put your ambition
on a clearer footing.
Tell us about your business, current revenue goals and marketing investment. We will assess whether the assurance is suitable for your campaign.
Discuss your campaign ↗