ONS DIGITAL / PERFORMANCE MARKETING
Attention is
the beginning.
Make it count.
We plan your advertising investment around clear business objectives. By aligning paid media, creative content and the customer journey, we focus campaigns on generating relevant enquiries, bookings and sales.
Discuss your goals ↗← All expertise01 / ONE CONNECTED APPROACH
Every part.
One purpose.
Effective campaigns depend on coordinated decisions at every stage. Our approach connects your business objectives with audience targeting, creative development and the way enquiries are handled.
01 / BUSINESS FIRST
Start with what progress means to you.
We assess your products or services, target audience, existing digital presence and available budget. Together, we establish clear objectives and agree how performance will be measured before selecting the most appropriate channels.
02 / HOW WE PROTECT THE INVESTMENT
Bold ideas.
Considered decisions.
01Reach with a reason.
+
RELEVANCE
We develop search and social campaigns around the audiences, customer needs and locations most relevant to your products or services.
02Test with care.
+
RESPONSIBILITY
We agree on budgets and approval requirements before testing creative concepts and landing pages. Performance data then guides how we refine campaigns and allocate spend.
03See beyond the click.
+
VISIBILITY
We assess campaign data alongside enquiry quality, booking records and feedback from your sales team to provide a clearer view of business performance.
03 / IN PRACTICE · HOSPITALITY
Beyond
boosted posts.
250–300
Unique qualified enquiries per month.
The result reflects relevant calls and WhatsApp messages about events and table bookings generated through an integrated marketing programme. Employment and supplier enquiries were excluded, and enquiries were measured separately from completed bookings.
Explore the engagement ↗Concept environment. Client identity kept confidential.
GOOD QUESTIONS / CLEAR ANSWERS
Before the campaign.
Know the approach.
Understand the work, the process and what to expect before we begin.
Discuss your requirements ↗Which paid advertising platforms does ONS manage?
We manage campaigns across Google Ads, Meta Ads for Facebook and Instagram, and LinkedIn Ads. We recommend the channel mix according to your audience, offer, budget and objectives, then agree the platforms and campaign scope before launch.
What do PPC, CPC and CPL mean in campaign reporting?
PPC (Pay-Per-Click) is an advertising model where a charge is made for a click. CPC (Cost Per Click) measures the average advertising cost of those clicks. CPL (Cost Per Lead) measures the advertising cost of a recorded lead. We define a qualified enquiry separately, because a low click or lead cost does not by itself show that a campaign is attracting suitable customers.
Does campaign management include landing pages and tracking?
We plan the enquiry journey alongside the advertising. Where the agreed scope includes landing pages, our team develops pages aligned with the offer and intended action. We also define the tracking required to distinguish clicks, enquiries and business outcomes.
How are qualified enquiries measured?
We agree what makes an enquiry relevant to your business before reporting on lead quality. Depending on the campaign, this can include calls, WhatsApp conversations and form submissions. We compare advertising and website data with your enquiry or booking records where these are available.
What does the performance assurance cover?
For eligible revenue-focused campaigns, the target is AED 2 in attributable revenue for every AED 1 in combined advertising spend and ONS service fees within the agreed 45-day measurement period. If the target is missed, ONS service fees are waived until it is reached, subject to the agreed budget and strategy conditions. Advertising spend remains payable. Branding and app-install campaigns are excluded. Read the performance assurance and measurement terms.
04 / YOUR NEXT MOVE
What would meaningful
progress look like?
Share your business objectives, current challenges and available budget. We will assess where marketing can make the most meaningful contribution.
Start a conversation ↗Explore our performance assurance ↗Explore SEO (search engine optimisation) & AI search ↗